How to do SEO if you’re not an SEO
SEO has become an integral part of every business website. But a frequent question that people ask is what they need to do if they cannot afford SEO services. Most of them wonder how to help their pages rank, especially if they cannot meet the SEO budget.
You need to understand that you should not get in the way of search engines understanding your page content. So many people make the mistake of having poorly organized content, which makes it challenging for ranking. Additionally, they cover too many topics at the same time. And this keeps search engines from understanding your primary content. It also makes it challenging how best your content relates to user searches.
One of the biggest things you can do is not get in the way of the search engines understanding your page content. Too often, we see pages that have very poorly organized content. In some cases, there are many different topics covered on a single page. That prevents search engines from understanding the primary content and how it best relates to user searches. Here are a few ways to do SEO if you’re not an SEO.
- Improve title tags
First, you need to look at your highest-level pages. H1 tags, H2s and H3s, outline your page’s content. And this is just like how you outline points when writing an essay. The H1 tag should only be one, and it appears on the page with the main topic, while the H2 and H3 tags form the subtopics.
Each of these should get followed by content. Do all your title tags make sense? Can you make them more relevant? That is something you need to observe.
- Master keyword research
An ideal SEO program relies heavily on keyword research to determine the keywords to target, know phrases of real searchers, and gauge demand for your products. That means that you should not assume you know what your target market wants. Do sufficient research.
You may use free keyword search tools such as Google Keyword Planner since most of these call for paid subscriptions.
- Produce regular content
You need to create ongoing content tailored to meet your audience’s needs. But that does not mean that you should create content every day for the sake of it. Since that is unrealistic, you need to publish realistic and unique content once in a while. And remain consistent.
All your content does not just have to be text. You can use illustrations, how-to-videos, photos, and any other content that appeals to customers. If you do not produce high-quality and relevant content, you waste your client’s time and yours.
- Work on your social media network
Social media allows you to connect with your audience. By naturing these relationships, you increase your content’s exposure and the hopes that someone will relate, blog, or even link to it. You can use Twitter, Facebook, Instagram, and YouTube.
There’s so much misleading information out there concerning SEO. If you have any doubts or are looking for the best SEO program, you should consider the services of an SEO agency. These professionals will bring your business the results you’re seeking and boost your exposure. They will optimize your content and help your business page rank highest.