5 UX Principles for Designing a Conversion-Focused Website
Potential customers form their opinions about a company based on the website. It’s the first thing they will look into if they’re interested in buying products and services. Therefore, the website needs to look good and interesting. User experience is also crucial in designing the website. It’s not only about designing an appealing page. The goal is to convince the visitors to purchase the products and services. Asking for help from a reliable Tucson web design agency will also make the job easier.
Understanding the user experience (UX) principles as listed below will help in designing a conversion-focused website.
- Prioritize what the users want
A user-first design helps in increasing conversion rates. It means that the website’s appearance should depend on what the users want to see. It involves the analysis of the target audiences’ behavior. For instance, if they’re looking for image-rich content, the website should provide it to them. Otherwise, they might look for a more relevant website. The combination of quality graphics, animations, and layouts can improve the user experience.
- Web organization is crucial
The next principle is about the web organization. The users need to find what they’re looking for easily. The most important details should be on the homepage. The rest can go to the subcategories. The menu bar should be big enough to find other details not found on the homepage. The search bar is also important since some users already know the keywords to the important content. Once they type the keywords on the search bar, they will find the relevant links.
- User testing helps
After creating the website, it’s easy to assume that everything is perfect and ready to go. The truth is that the users won’t feel comfortable with the page yet. Therefore, user testing is vital. It offers the company the chance to tweak the designs depending on what the users want. During testing, they will suggest ideas to improve the website.
- Don’t confuse the users
It’s also helpful to have a website that’s easy to understand. There’s nothing wrong with simplifying the page. The problem is when it becomes difficult to find the necessary information. For instance, the lack of a menu bar will make users think there’s nothing else left for them to explore. Sure, reinventing design principles might help make the website unique. The problem is that users get confused since they already got used to a different format. Even if they feel impressed with the content quality, they will still jump to other options. It’s natural for people to be impatient when looking for information online. Given how convenient it is to use the Internet, they won’t stick with websites that don’t deliver.
- It’s not only about selling products
It’s a mistake to assume that users already know what to buy once they visit the website. Some of them are still exploring the options. They want to receive quality information first before they decide to purchase the products and services. Therefore, the website needs to have a variety of information available. There can be a section where users can close the deal. However, there should also be a different page where they will know more about the products and services. The company information page is also useful for those who want to know more about the business and what it stands for. These potential customers might even decide to call the company first before buying the products.
When designing a website, Tucson web design experts know that it’s always about what the potential customers want. Some business owners might have an idea about what a good website looks like. However, it’s not about what the owner thinks the website’s appearance should be. Flexibility is also essential. After launching the page, there might be some issues that affect the users’ perceptions. Asking them about their opinion when using the website helps improve the page. The company should be ready to respond to the issues and prevent them from happening again.
Understanding all the principles of user experience can be confusing. Some changes happen constantly, and they make things even more complicated. The good thing is that with the help of Tucson web design experts, it’s easier to be more flexible. The business will find a way to determine what the potential customers want. These experts will also study what the competitors are doing and find a way to do better. Collaborating with people who work on different websites before can drastically improve the website.